Customer Data Platforms (CDPs) have emerged as pivotal tools in the realm of marketing, evolving from their nascent stages to robust systems that mitigate past challenges and enable
Understanding the potential and underutilization of behavioral data in marketing strategies can unlock new horizons for customer engagement and loyalty. A recent Forrester Consulting study, sponsored by Acoustic,
Anteriad, previously known as BNZSA, has hit impressive strides in its growth and rebranding. This leap stems from shrewd acquisitions and mergers, which have catapulted the company into
FirstHive is making waves with its cutting-edge approach to leveraging customer data. Following a successful capital boost from Benhamou Global Ventures (BGV), Saama, and tech investor Amit Singal,
In Brazil, the evolution of business intelligence (BI) is evident as organizations increasingly rely on data to make decisions. This reliance has led to a rise in the
After 13 years spearheading SALESmanago as co-founder, Greg Blazewicz is transitioning from his managerial duties to focus on advisory responsibilities, particularly in the mergers and acquisitions domain. Under
In a digital epoch where customer data equates to business currency, Fullstory steps up its game with the introduction of Data Direct. This new solution aims to revolutionize
In an era where artificial intelligence is reshaping every industry, Texxa AI has emerged as a seminal figure at the forefront of AI innovation. Offering a suite of
In the ever-evolving landscape of travel, where customer preferences evolve rapidly, Travelex has positioned itself at the cutting edge by embracing technological innovation. The company has leveraged the
In the marketing world, match rates between a brand’s first-party data and digital advertising platforms are crucial for campaign success. However, marketers have long grappled with low match
Supersimple is making waves in the AI data analytics field with a successful pre-seed funding round. Garnering $2.2 million, the company aims to revolutionize business intelligence. The investment
Hearst is poised to revolutionize its e-commerce approach by integrating SoundCommerce, a retail data platform designed to finesse marketing strategies and operational efficiency. With a reputation for influencing